Implementation of video conferencing in business

Until a few years ago, video conferencing using professional equipment was considered a luxury. Their leadership in the market was more of an image element, emphasizing their status.

But time passes, and today video conferencing for companies is not a luxury at all but a necessity. Previously, they were bought by managers keen on new technologies, which were unnecessary expenses. 

Still, today video conferencing is an indispensable tool for efficient business, and the introduction of this technology is not a cost but an economy.

The fact is that modern video communication technologies have advanced. They help to build effective relationships between employees remotely. Today you can communicate via video conferencing, reliving a real meeting’s experience – high video quality, high speed, and reliability of the Internet allow you to perceive the interlocutors as if they are in the same room with you. Besides, you can send files and work with them in online mode. Modern video communication systems allow displaying on the screen not only the image from the camera but also the computer desktop, text, graphic documents, tables. These capabilities make corporate collaboration more comfortable and more efficient, and video conferencing can easily replace other communication formats from the past.

Advantages of introducing video conferencing

The main advantage of video conferencing is significant savings. This applies to both material resources and the time spent on decision-making in distributed companies. Video webcasts and webinars within the company allow you to quickly resolve most issues, make appropriate management decisions, and not go on tedious business trips. Flexibility and speed of decision making will enable the company to achieve market leadership. Also, video conferencing translates into significant savings on flights or travel, hotel stays, and other significant travel expenses in large companies’ budgets.

Advantages of introducing video conferencing

Besides, video conferencing helps:

  • to optimize business processes;
  • to increase customer loyalty;
  • to improve business efficiency;
  • to increase employee loyalty.

It is important to know that high-speed network access with dedicated IP addresses is required in all rooms in addition to the system itself. Also, a prerequisite for holding conferences with other participants is the availability of available technical equipment on their part. For the best broadcast quality, recommend the same systems for both sides.

What video conferencing gives

Professional video conferencing is necessary when conducting business negotiations with partners and contractors. It can be used to discuss topical issues without leaving the office and reacting as quickly as possible to business issues.

What video conferencing gives

Besides, video communication allows:

  1. Simultaneously work with documents of video conferencing participants.
  2. Make decisions promptly in emergencies.
  3. Make smarter outsourcing decisions.
  4. Allocate resources quickly and efficiently.
  5. Create an effect of presence.
  6. Learn remotely.

A basic point-to-point solution allows video conferencing between any two types of sites located in remote offices. You can use this solution for video conferencing in the same building, for example, to provide video communication between two offices. If you need to ensure that more than two remote hosts participate in a session, use the multipoint method. This solution allows you to provide multipoint conference mode for six or more participants.


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